The first step in my process is to define the brand's purpose, vision, and mission statement, which sets the foundation for the brand's identity. Next, I conducted research to gather information about the target audience, industry trends, and competitors. Based on the research, I came up with a brand strategy, which includes the brand positioning, brand personality, voice, and unique value proposition. Once this was in place, I moved on to the brand identity design. I sketched and created digital roughs to come up with the logo, color palette, typography, and visual elements. After Ensuring that the brand identity design aligns with the brand strategy I provided the completed brand to the client.